“NAMING BY NUMBERS - when words aren’t enough, it might be time to start playing with numbers.”
According to SALT Branding numbers are the new names in naming and branding. Just look at XBOX 360, Forever 21 or 747 airplanes. You see, numbers can have provocative meanings, just like words. SALT is so hip to the new numbers game they tell us 7×7 magazine reports on “the happenings within the 7 square miles that make up San Francisco.” uh, fellas…The square of 7 is 49. If you’re going to tout numbers as the next trend in brand naming, you may want to brush up on your arithmetic.
- image from www.trendsinbranding.com

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